We are Proud Creative. We create work that makes our clients and everyone at the studio proud. It’s the reason for our name. Below is a case study of a project for Al Emarat TV completed in collaboration with Pentagram.

The business

Al Emarat TV is part of the The Abu Dhabi Media Company, the United Arab Emirates' public service media provider.

An identity in motion

We developed animations that create a gateway from the logo, which acts as a continually moving framing device.


Fast cut 10 second interstitial films are driven by a constant forward motion and resolve to our hero framing device.

Social media

Behind the scenes


We created a brand environment that evokes the duality of light and shade, with the logo and gateway concept expressed both graphically and by the passage of light in the space.