We are Proud Creative. We create work that makes our clients and everyone at the studio proud. It’s the reason for our name.
Our work with Clear Channel International
The identity needed to bring a new coherence and consistency across all of Clear Channel's territories. The business was moving from being one focused on assets, to one focused on advertisers and the rebrand needed to support wider efforts to re-position CCI as a world-class media company.
The logo
The new Clear Channel logo was designed to convey a timeless sense of clarity, authority and confidence whilst retaining a certain amount of heritage associated with the previous logo.
Brand elements
We went from pitching for a rebrand project that was to last six months, to becoming a trusted partner on all major brand and marketing projects for three years. We worked on over seventy individual projects, including: a new website, delivery of multiple sub brands, copywriting and design of a new corporate brochure, and the art direction and production of a new photographic library.
Photography
Illustrations
Sub-brands
Graphic imagery
