Our work for Getty Images

Getty Images is a visual media company and a global giant of stock imagery and editorial photography. We began our relationship with them in 2009 and quickly became a trusted partner working across major international projects. We've been campaign creators, digital work-shoppers and thought generators, creating projects spanning sub-brand identity, digital, print, experiential and motion design.

The How Design Conference

Getty Images were the lead sponsor of The How Design Conference in Austin Texas.

The concept for our visual campaign was informed by the five W's: who? what? where? when? why? and the inevitable how? - reference to the conference name. The five W's is a concept used in journalism and research and is regarded as a key tool in information-gathering. We used this to draw analogies with the Getty Images search engine.

Exhibition stand design and promotional give-aways

Motion

Print

A large format, loose leaf print piece served a dual purpose at the HOW Conference in Austin Texas. It formed part of the swag bag for attendees, but also doubled up as an economical way to decorate the pinboard style stand that we designed for the event.

Online app

We created a pin board style app (pre-Pinterest) that allows users to mix up their own creations with Getty Images content and the Flickr Collection, incorporating stills and video; with the ability to create, share and edit individual likeBoxes.

Getty Images Artists Toolkit

We were asked us to find new ways for Getty Images contributors to promote their work. The solution is a badge style logo and tools to be used in the digital realm. We designed and built a toolkit microsite with downloads for all of the core elements, including logos, web banners and email templates, as well as a Facebook App.

Result: a huge success, with unique users averaging over 30,000 per month.

Flickr & Getty Images

The Getty Images Flickr collection is a collaboration between two huge brands of hosted imagery. We were tasked with creating a campaign approach that would enable Getty Images to grow the collection through their existing creative database; encouraging designers and creatives to submit imagery.

Global success

Initially targeting the UK and US, the campaign was so successful that it was translated into 8 languages and rolled out into a global initiative.

The Curve

Getty Images wanted to communicate that they're more than a library of great content and demonstrate their relevance early in the marketing decision making process. The target audience is influencers and budget holders: Marketing and Brand Managers, Content Managers and Creative Directors.

Deliverables: sub-brand identity, content strategy, logo design, magazine style site design and build. Outcome: signalling a shift towards a relationship based on communication, not hard sell.

Power of Sponsorship

Getty images commissioned a microsite to demonstrate how they provide a full range of services that add value to a client's sponsorship and marketing activities.